Where Story, Strategy and Data come together

What I Do

Consulting

Strategic clarity, content systems, and AI-enabled marketing support for brands ready to grow intentionally.

Teaching / Workshops

Graduate-level instruction, global collaborations, curriculum design, and workshops rooted in clarity and storytelling.

Resources

Insights, tools, prompts, and ideas to help learners, creators, and brands stay ahead in the digital space.

Why work with me

Clarity First

Most brands don’t struggle because they lack ideas - they struggle for clarity. That's where I come in. I help you simplify complexity so you can communicate with confidence.

Strategy With Depth

With more than 20 years of digital strategy, marketing, and leadership experience, you get practical guidance grounded in real-world expertise - not just trends.

Story + Data + AI

A modern approach that brings meaning, insight and innovation together, by blending storytelling, performance insight, and AI-driven tools to reveal opportunities you may not see, and create strategies that actually move your brand forward.

A Scalable Support Model

Through our hybrid strategy + student talent model, you gain senior-level oversight paired with cost-effective content support - a sustainable alternative to expensive agencies or constantly rotating freelancers.

Educator-Level Communication

As a professor and program coordinator, I make complex concepts accessible, actionable, and tailored to how you work.

Human and Modern

I can leverage AI to accelerate creativity and insight, not replace your authenticity. My work is grounded in human meaning, not automation alone.

Featured Services Preview

Strategy Deep Dive

A focused consulting engagement designed to help you unlock clear direction for your brand, marketing, and content.

What's Included

• Current State Analysis

• Brand story + messaging refinement

• Ideal audience + value alignment

• Digital channel + platform recommendations

• Data and insight review (social, search, behaviour)

• AI-powered opportunity mapping

• 30-day action plan

Content Systems Build

Build the content engine that powers your brand. Rooted in strategy, clarity, and repeatable systems.

What's Included

• Content pillars + themes
• Editorial calendar (30, 60, or 90 days)
• Storytelling frameworks
• Brand voice + tone guide
• Social and platform-specific recommendations
• Optional: AI-assisted content templates

Applied AI Training

Practical, no-nonsense AI training that helps teams use AI confidently and ethically in their daily work.

What's Included

• AI literacy basics
• Workflow-specific prompts
• How to use AI for research, insights, content, and planning
• Brand safety + ethical considerations
• Hands-on exercises
• Custom toolkit for your team

Teaching and Academic Work Preview

Creating Learning Experiences

Graduate-level instruction, COIL leadership, international collaborations, and learning experiences designed to help students think clearly, communicate meaningfully, and build future-ready digital skills.

Resources Preview

Insights, Ideas and Tools

Articles, prompts, frameworks, and reflections designed to help brands and learners navigate a fast-changing digital world.

Lets Connect

If you're interested in working together, through consulting, teaching, curriculum design, speaking, or global collaboration ... I’d love to talk.